Building Startups
Facing the challenges together
We support founders and startups in their passion and journey. We understand the challenges they face and the commitment required.
Founding a new company can be stressful and requires considerable amounts of passion, commitment and hard-work. There are many unknowns and a lot of learning on the job. Cynapse can help you through this process, providing a guiding hand and supportive shoulder to allow you to focus on the things that matter.
At Cynapse, we understand that a startup is your passion, your baby and that often is run on a shoestring budget. We understand that because we have experienced it and have helped others in your situation, and we want to help you. Startups need a small number of people to wear lots of different hats, to fix things as they happen and to see risk as opportunities. You can’t be expected to know everything about all the different parts of a business. From formation, branding, finding the right team, seeking investment as well as all the governance and policy requirements, it can be mind-boggling. We can help you on your journey with as much, or as little help as you need.
Our projects include business model creation, branding, evaluating competitive advantage, funding support, and company governance. We also mentor founders providing support and guidance on a light touch basis.
There are many areas that we can support your startup. Rather than list them out, the areas listed should help you shape your company, operations and strategy.
Competitive Advantage
Your innovation should provide a unique competitive position in the marketplace. How well can you articulate your value proposition and your unique space?
Business Model
Your business model defines the structure of the company and informs forecasts and investment. Have you got the tools to create this?
Customers
Understanding the customers who will benefit from your innovation is paramount and how these segment. Do you know your target audience and what they want?
Operations
Identifying resources, processes, risks, partners and suppliers for succeeding in the innovation is important. How well do you understand their relative importance and how to maximise your business as a result?
Business Value
Assessing the value (monetary, market size, etc.) of the innovation and how the idea will bring that value into the organisation is fundamental to the company and investment. How do you measure these?
Branding
Coming up the right brand can be difficult, but it is time well spent as it’s important it resonates identity, messaging and customer engagement. We collaborate with Brand Launchers to bring you the best of breed.
Client Stories
